When their players in the Olympic Games with athletes of other countries when the game is to win national player or a foreign player to stand side? This is not the vast majority of people, but some owners of transnational corporations and Olympic sponsors, dofus kamas who have a problem.
Li Ning, for example, in his opening ceremony of the Olympic Kua Fu-ignition amazing, so many Chinese people tears. However, on August 12 between China and Spain in the men's basketball showdown, he would choose which side to stand? Competition, China was wearing a Nike basketball jersey, Nike is a sponsor of the Chinese Men's Basketball Team; Spain and the team wearing Li Ning clothing, sponsored by Li Ning, Spain's men's basketball. As a sponsor, of course, they want to sponsor the team win, Jordan 23 as have the opportunity to stand on the Olympic podium, to show the world their own mark - this is a lot at a number of multinational companies sponsored money-burning star team The biggest driving force. You said Li Ning who will want to win?

In this regard, Li Ning could not talk about laughing, CEO of Nike, the United States can not evade the issue. Phil Knight in the 1994 World Cup when his team on such a loyal: I support the Brazilian team, because it is a team of Nike, Adidas and the U.S. team is the team. Sports teams and athletes is now under the logo to identify, rather than on the basis of nationality.

With the company or the United States to replace a world-class athletes and sports team sponsors, sports in the new political framework for the establishment of their own. MapleStory Mesos Yuehanhuolan "the wisdom of the movement of goods," the book said: Now you stand on the side of sports shoes company, have all the Olympic Games as Nike, Reebok of the game.

In such companies, under the logic of the Olympic Games on the traditional nationalism has subsided, nationality will become very blurred. When Liu Xiang of China and the German people to stand 110 meters hurdles race in the same starting line, Adidas will hope Liu Xiang won because Liu Xiang, wearing Adi again. Nike also warmly Air Jordan 19 to applaud the performance of Chinese athletes, as Nike sponsors 28 of 22 major Chinese sports team. They are not related to the support of the country and the nation, but naked business profits. Coca-Cola's interest is as much as possible to sell the world's Coke 6.0 billion, while Nike excitement in China 2,600,000,000 for wearing Nike sneakers in the foot. Reebok can not sponsor their own country could not fully on board Desk Award for Olympic sports teams, Li Ning in China and Spain in the men's basketball team will not choose their own. Li Ning, despite the patriotic than anyone else.

The world's 100 largest economic entities in 51 countries, rather than multinational corporations. buy mabinogi gold Wealthy multinational companies, from General Motors, Ford, Mitsui to each than 80% of the world's richest countries. As a sponsor of the Olympic Games needs more multinational corporations instead of the traditional nation-state, which has changed the structure of the Olympic Games for the allegiance of many people to understand, identify athletes who awareness. Adidas proudly claimed that the Seoul Olympics athletes wear Adidas products was 124 gold, 114 silver and 127 bronze medals, while the Athens Olympic Games Liu Xiang of China won the gold medal 110-meter hurdles when wearing Nike campaign Shoes, which became a symbol of Nike.

Such changes sometimes result in conflict, confusion caused by the athletes. For example, Air Jordan 20 in the 1992 Barcelona Olympics, the United States Olympic Committee requires that all athletes in the United States to accept the award must wear Reebok-sponsored reunification of the garment, the United States Olympic Committee and Reebok entered into a contract of 40,000,000 U.S. dollars. However, Jordan, Barkley, and other stars belong to the team, Nike, Nike Jordan and swear allegiance to the first Nike about, refusing to wear Reebok apparel. At that time, the threat to the United States Olympic Committee spokesman said: "Who does not wear Reebok apparel, it should not even think about standing on the podium," give way to each other at a stalemate. Nike boss to the overall situation, write to persuade Jordan to give way. Finally, Nike and Reebok urgent negotiations to reach a compromise, mabinogi money some athletes can not wear any clothing Commercial sign to accept the award. Later, though Jordan was wearing uniform clothing on the podium Reebok, but he was in possession Yanyanshishi Reebok trademark.

The modern Olympic Sports and more and more dependent on business, so it had to succumb to the ideology of the company.

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